We’ve seen a shift in family dynamics from past eras. Where parents once had clear lines of responsibility in the home, now parents share in the decisions and are doing more than ever before. One Pew survey asked “who calls the shots at home?” and only offered three options as the answers: “me”, “my spouse” or “we divide decisions.” However, a disproportionate amount of Americans responded that they share in decisions; they don’t divide them or make them independently. This and countless other articles, data points and anecdotal evidence made us realize that there’s a new segment we should be talking to. And more importantly, we need to talk to them differently. We call this segment Gen DuoTM. Continue reading
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