Have You Met Gen Duo?

Posted on May 17, 2013 by

genduo

We’ve seen a shift in family dynamics from past eras. Where parents once had clear lines of responsibility in the home, now parents share in the decisions and are doing more than ever before. One Pew survey asked “who calls the shots at home?” and only offered three options as the answers: “me”, “my spouse” or “we divide decisions.” However, a disproportionate amount of Americans responded that they share in decisions; they don’t divide them or make them independently. This and countless other articles, data points and anecdotal evidence made us realize that there’s a new segment we should be talking to.  And more importantly, we need to talk to them differently. We call this segment Gen DuoTM.  Continue reading →

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Don’t Chase Reputation Scores, Chase Stakeholder Understanding

Posted on April 25, 2013 by

 

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Another day, another list of the most reputable companies. That corporate reputation has claimed its place as a truly strategic asset is great. That more research and discipline is devoted to tracking and managing it is also heartening. Increasingly, I have seen more urgency from clients around the right ideas and approaches for using reputation to meet business goals and mitigate operational risks.

But while reputation is typically thought of as one bigthing – your “total score” – every organization has a spectrum of audiences (and subsets of those audiences) with different expectations, motivations and interests. Your reputation is different depending on which stakeholder you ask. The financial community thinks differently than customers, who think differently than employees, and so on. Your stakeholders weigh commonly accepted drivers of reputation, like financial performance, innovation, or CSR, differently. This creates an organizational dissonance that is challenging to reconcile – not all aspects that move an organization’s reputation matter to all their stakeholders all the time.

Meeting this challenge requires an evolution in approach for reputation managers, and for  how organizations think of reputation’s use for strategic ends. The linchpin for progress – and more tangible ROI – is in gaining a deeper, more vivid understanding of specific stakeholder groups and what aspects of your business performance and operations are most relevant to them.

The future of reputation – and the communications strategies to nurture it – is not in finding ways to increase scores or better your rankings. Instead, winning organizations will find dynamic processes through which they can translate admiration into specific actions from specific stakeholders. Do this, and scores will follow.

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More Signs of the Changing Face of Public Relations

Posted on February 25, 2013 by

prsa

It’s obvious to anyone who practices public relations today that the definition of our profession is evolving and expanding dramatically.  One need only consider the topics for events planned by the PRSA chapter in Boston – crisis communications, SEO, social media and integrated marketing communications are just some of the topics the group is spotlighting in sessions this year. Continue reading →

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Yes, Facebook Graph Search Is a Big Deal

Posted on January 18, 2013 by

This week, Facebook launched a new search feature called ‘Graph Search,’ that allows users to search for more detailed information across the social network. For many of us that use Facebook, this is a welcome announcement – it’s not news that there has been a lot of frustration with the limitations of the Facebook search tool. Graph Search

Facebook CEO Mark Zuckerberg demonstrated Graph Search on Tuesday at the company’s headquarters in California. While we don’t know all the details yet, what we do know is that search results are based on the Facebook relationships that you’ve already created. When you type a question into search, you’re directed to people, places or pages that already exist on the network (you can read more about how Graph Search works here and here). Continue reading →

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CEOs Refocus on Staff in the Low Growth Economy

Posted on January 9, 2013 by

The following post comes from Mark Thompson, a new addition to the Emanation and the head of corporate in our London office. 

New evidence of how corporations are coming to grips with the on-going challenge of slow economic growth holds clear messages for communicators.

Business leaders who responded to the Conference Board CEO Challenge 2013 study said their priorities this year are to make the most of their people, improve operational performance, strengthen innovation and develop customer relationships. Continue reading →

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A 1,000 Hour Impact

Posted on December 20, 2012 by

In August, Emanate dedicated 1,000 hours of agency time to support community service projects we are passionate about that also align with the UN’s Millennium Development Goals.

We’re proud to report that we met our 1,000 hour commitment, but prouder still that we’ve helped make a difference for partner organizations and the people they serve.

We’ve become first-time bartenders, hosting fundraising events for child health initiatives; we’ve been elbow deep in a Brooklyn-based community garden shifting soil, pulling weeds and picking organic vegetables in an under-served neighborhood; and we’ve partnered with not-for-profit communications teams to raise awareness for a variety of programs, from combating child hunger to generating employment opportunities for underprivileged women.

We have staffed events, ran in marathons, sorted frozen meat at the Food Bank for NYC warehouse and, most recently, volunteered at locations supplied by that Food Bank. Over the past two days Emanators have prepared and served dinner at the community kitchen in Harlem; assisted shoppers, bagged groceries, and restocked shelves at the local NYC Food Pantry; and worked food stations in NY schools as a part of Hurricane Sandy relief efforts – delivering food to students and their families.

The takeaway here is an obvious one – GIVE BACK. Step out of your day to day and expose yourself to someone else’s reality. Good work is contagious and addictive. Emanators are volunteering more on their own now – myself included. Good work comes in many forms,  whether it’s hands-on volunteering, offering pro bono professional services, or simple random acts of kindness.

Happy Holidays!

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Emanate Launches Operations In Boston’s Innovation District

Posted on December 3, 2012 by

Award-Winning Integrated Marketing Communications Agency Builds Upon the Recent Merger of Woburn-Based Topaz Partners and Brings its Relevance Marketing Approach to the Boston Market

NEW YORK, December 3, 2012 – Emanate, a mid-sized integrated marketing communications agency, today announced that it has opened a full-service office at 290 Congress Street in the heart of Boston’s Innovation District.  The move represents a significant growth opportunity for Emanate, particularly given the Boston market’s diverse business base that closely aligns with the agency’s widely-recognized strengths in financial services, consumer marketing, healthcare, technology, travel and tourism.  Emanate’s client list presently includes Bank of America, Philips, Celebrity Cruises, Hilton Garden Inn and KFC, as well as a number of New England-based technology companies such Black Duck Software, Fairchild Semiconductor, IDG and Enservio. Continue reading →

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