Monthly Archives: February 2012

What I Stole From the Oscars

Posted on February 29, 2012 by

Sometimes we just accept the status quo, but as PR professionals who are tasked with thinking creatively, we should always look at how things can be made better and done differently. I remember back-in-the-day when In Living Color drove Super … Continue reading →

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Taking Green Gamification from URL to IRL

Posted on February 27, 2012 by

Gamification is one of those catchy buzzwords that companies are eager to work into their social media repertoires and it’s with good reason – it’s been proven to motivate consumers to act, or “play,” in order to earn rewards and … Continue reading →

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Embracing Mobile

Posted on February 23, 2012 by

Do you access Facebook or Twitter through your mobile phone? If you’re one of 72 million Americans (ComScore) or 55 Western European (PCWorld) then you’re not alone. It is estimated that by 2014, mobile internet will trump desktop usage. And … Continue reading →

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The Brands We Love

Posted on February 22, 2012 by

It’s hard to believe Southwest Airlines is the 2012 most desirable corporate brand in the United States. Why? Airlines are continually cutting services and adding extra charges for previously free services, often prompting consumers to travel less or gripe more … Continue reading →

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Understanding the online world of women’s blogs and magazines

Posted on February 21, 2012 by

As part of PRSA’s annual ‘Meet the Media’ series, several Emanators attended the recent online women’s media panel that covered topics ranging from fashion and beauty to lifestyle and parenting. The panelists included Colleen Moody of FitnessMagazine.com, Marissa Tom of … Continue reading →

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Popvox.com Talks Back to Congress

Posted on February 20, 2012 by

So long to the days of calling up or mailing a letter to a legislator in response to a bill or issue that you care about with no reassurance that your point of view will be heard. Popvox.com, a transparent … Continue reading →

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Transparent and Reliable Partners: Are they controlling the story or taking a stand?

Posted on February 18, 2012 by

Earlier this week, Apple issued a press release announcing that they would conduct “special voluntary audits” of their final assembly suppliers in China. With help from the Fair Labor Association (FLA), Apple is investigating several of their factories in Foxconn … Continue reading →

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Taking Your Non-Profit Social

Posted on February 15, 2012 by

With approximately 483 million users logging on to Facebook and 460,000 new Twitter accounts created daily, non-profit organizations are constantly looking for ways to gain influencers and get their voice heard via social media sites. According to a study conducted … Continue reading →

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From Deep-Fried Romance to Beer Matchmakers: Brands Feel the Love on Valentine’s Day

Posted on February 14, 2012 by

Break out the chocolate covered strawberries, pop the bubbly and take your date to White Castle? This just-in – It’s Valentine’s Day! Whether you’re single or lucky enough to have a Valentine, it seems, as of late, this poor holiday … Continue reading →

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Old School Print Media Goes New School with Internet Video

Posted on February 13, 2012 by

Adapting to the new ways in which people receive news, traditional print media outlets, such as The New York Times (“Business Day Live”), The Wall Street Journal (“Off Duty”) and Reuters, are embracing online video content as the latest way … Continue reading →

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