At Emanate, we believe in serving as a positive force in the communities in which we live and work, and helping Emanators find a path to support causes they believe in.
We also serve our clients with an approach we call Relevance Marketing, which is always at the center of our work.
These two philosophies have collided in a great way.
Today, we are kicking off what we are calling the Relevance Effect – an agency-wide community service initiative. We’ll dedicate 1,000 hours of Emanate time in 2012 to support community service and philanthropic projects that align with the UN’s Millennium Development Goals.
We wanted to share a bit about how we’re doing it. We’ve selected five global causes: child health, environmental sustainability, eradicating poverty and hunger, promoting gender equality, and universal education. And we’ve split into five groups dedicated to working with a non-profit organization committed to each. We are in the process of forging exciting partnerships, large and small. And while missions may differ among these non-profits, our intent is constant: helping them achieve real results.
From roll-up-our-sleeves volunteering to PR and marketing support that drives action around a cause or initiative, we will work together as an agency to help a variety of organizations find the shortest path to success.
We are kicking off this effort on August 2 and 3 with the Food Bank of New York City, where our U.S. offices will come together to repackage food and other essential products for distribution to the city’s soup kitchens and food pantries.
Please check back here often as we share our progress and stories about the organizations we’re working with.