Author Archives: Amy Krigman

About Amy Krigman

I’m a senior counsel at Emanate working on a variety of technology accounts, including Fairchild Semiconductor, Black Duck Software, Acision and the Outercurve Foundation. I’m also a mom, a runner and a lover of all things political.

Friday Press Releases?? Say what!?

Pitch, pitch, pitch, pitch. That’s all I seem to do some days. I’m certain that many of my colleagues in PR will empathize with me. Not everyone loves to pitch stories, but it suits me just fine, thanks. What I’m … Continue reading

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PR People – Guilty as Charged?

You see it almost every day on Twitter. Journalists grumbling about PR people and how we’re apparently so annoying. They Tweet things like “the “spray and pray” PR pitches are arriving en masse this morning. Resistance appears futile.” There are … Continue reading

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If RIM’s New CEO Thorsten Heins Was My Client…

In late January RIM replaced its co-CEOs Jim Balsillie and Mike Lazaridis with COO Thorsten Heins. As a now-former Blackberry user (I just switched to the HTC Rezound) this news certainly got my attention. I expected to hear Heins address … Continue reading

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Cain Campaign Needs a Serious PR Boost

Four weeks ago Herman Cain was probably feeling pretty good about himself. Polls indicated that the Republican presidential contender was neck and neck with Mitt Romney. But then he revealed his “9-9-9 Plan” to mixed reviews. And then last week … Continue reading

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Entenmann’s Bakery Social Media Campaign Leaves a Bad Taste

As if the the Casey Anthony verdict didn’t already make most of us sick to our stomachs, Entenmann’s Bakery only added insult to injury with a Twitter campaign last week. As PR Week describes it, Entenmann’s Bakery “got itself in … Continue reading

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Wow, Like, What’s Happening To the English Language, Dude?

Let’s get one thing straight. No one has ever accused me of being a grammar expert, including my journalism teacher at Emerson College years ago, the great Marsha Della-Guinstina, who occasionally directed me to the school’s Learning Assistance Center to … Continue reading

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