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About Erica Myers

Erica is a social media associate who specialises in online community management.

Embracing Mobile

Do you access Facebook or Twitter through your mobile phone? If you’re one of 72 million Americans (ComScore) or 55 Western European (PCWorld) then you’re not alone. It is estimated that by 2014, mobile internet will trump desktop usage. And … Continue reading

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Five Ways to Improve Engagement on Facebook Brand Pages

Our London office has been working hard to launch several Facebook fan pages for clients this year. It’s been a long road of market research, client relations and creative development. While tedious, this is only half the battle for consumer … Continue reading

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Facebook’s F8 Conference – The Marketing Aftermath

The dust has begun to settle since Facebook’s F8 conference several weeks ago, and we are all still adjusting to the changes Mark Zuckerberg introduced during his keynote speech. In an attempt to move towards a more socially engaging platform, … Continue reading

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