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About Kristen Massaro

Kristen is the VP of social media for Emanate PR. You can follow me on Twitter: www.twitter.com/kreebeau

Was the First Product Launch on Google+ a Big Snooze or Brilliant Marketing Ploy?

On January 11th, Cadbury became the first brand to launch a new product via the Google social networking platform Google +. Aside from being the first company to utilize Google+ as a venue for launching their product – the new product launch … Continue reading

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Breaking Down What You Need to Know about Twitter Brand Pages

On December 8, Twitter introduced enhanced profile pages for brands that will help marketers create a more dynamic destination for a company utilizing Twitter as part of its social media marketing. The executive team at Twitter believes brand pages will … Continue reading

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