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Author Archives: Tony Sapienza
It’s obvious to anyone who practices public relations today that the definition of our profession is evolving and expanding dramatically. One need only consider the topics for events planned by the PRSA chapter in Boston — crisis communications, SEO, social … Continue reading
The personalization of technology isn’t a new concept, but the pace at which we’re seeing more technology products and services touching more parts of our personal lives is clearly accelerating. And nowhere is this more evident than with wireless technologies. … Continue reading
For a few years now, we’ve heard about bloggers and journalists being paid by companies to write on behalf of businesses – but because of a courtroom battle involving two IT giants, these “wild west” days of blogging are coming … Continue reading
Every so often, we turn our attention to news stories to see what these developments can tell us about how the world of media and PR has changed. Two recent stories come to mind – both focused on our local … Continue reading