Category Archives: recommendation

Have you ever thought about who you’d really go to first for financial advice – and who’d be last on your list? Is that the same person you’d turn to for advice on shoes, electronics, food? In today’s world, recommendations have become a currency brands cannot ignore. We will explore how marketers can drill down to earn those recommendations from the most influential influencers in their industry and for their target audience – because it’s not always who you would expect.