Tag Archives: consumer marketing

Hey, This Is Me! Creating Relevance With Ultra-Personalized Content

Remember when your high school class pictures came out? What was the first thing you anxiously searched for? I bet you couldn’t wait to make sure that your eyes weren’t closed, your t-shirt was stain-free or that other unfortunate mishaps … Continue reading

Posted in recommendation | Tagged , , , , | Leave a comment

CSR – The C isn’t for Credibility

Is CSR losing its credibility? Ever since the very concept of CSR was introduced, critics have questioned the business value it could add. Even as the concept picked up steam over the last decade, there are still many business thinkers and … Continue reading

Posted in reliability | Tagged , , , , , , , , , , , , | Leave a comment