Author Archives: Tom Francoeur

About Tom Francoeur

I’m a VP at Emanate following marketing, media, advertising, small business and application development. I love working with innovative companies like Bronto Software, Balihoo and Enservio. Outside of work, I’m addicted to coffee (at work, too), novels, movies, and city life in Boston with my family.

The Consumerization of IT: Why does it matter to your business?

The advent of social media has transformed PR and marketing communications.   PR and marketing pros were among the first to see this transformation coming and we began adapting ourselves, our firms and our clients to the new opportunities and challenges … Continue reading

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Relevance Marketing in the Age of Information Overload

“Be relevant” has long been the marketer’s mantra, and with the marketing technology and tools we have today, it seems there are no longer any excuses for being irrelevant. Marketing automation solutions, e-Commerce platforms, behavioral targeting and analytics technologies are … Continue reading

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The Damage is Done – What should Komen Do next?

Erik Sass asks that very question in Mediapost’s Social Graf blog. It was refreshing to read his post because rather than placing blame or expressing disbelief that such a PR disaster could occur, he gets right to the point of … Continue reading

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