Author Archives: Tony Sapienza

About Tony Sapienza

I’m Managing Director for Technology at Emanate, working with a wide variety of tech clients and overseeing the team in the agency’s Boston area office. Outside of work, I enjoy following all the Boston sports teams, with the exception of the Red Sox; I’m a longtime Yankee fan, which hasn’t made me many friends in these parts.

More Signs of the Changing Face of Public Relations

It’s obvious to anyone who practices public relations today that the definition of our profession is evolving and expanding dramatically.  One need only consider the topics for events planned by the PRSA chapter in Boston — crisis communications, SEO, social … Continue reading

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Mobile’s Growing Influence Spotlights the Personalization of Technology

The personalization of technology isn’t a new concept, but the pace at which we’re seeing more technology products and services touching more parts of our personal lives is clearly accelerating. And nowhere is this more evident than with wireless technologies. … Continue reading

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Battle of IT Titans Shines Spotlight on Troubling Trend in Blogging

For a few years now, we’ve heard about bloggers and journalists being paid by companies to write on behalf of businesses – but because of a courtroom battle involving two IT giants, these “wild west” days of blogging are coming … Continue reading

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Tweeting, Texting and Other Technologies are Changing the Rules of Communications

Every so often, we turn our attention to news stories to see what these developments can tell us about how the world of media and PR has changed. Two recent stories come to mind – both focused on our local … Continue reading

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Another Look at Changes in the Media and the Role of Citizen Journalists

The changes we’re witnessing in the media are the subject of much discussion and debate. But an event last evening that looked at this topic is worth noting: the Social Media Club of Boston organized a panel on “Hyper-Local, Hyper-Social, … Continue reading

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